Services

I can help you understand your audience and meet them where they already are with beautiful, relevant content that communicates the benefits of your product or service.

Media Planning & Execution

PAID MEDIA | CREATIVE DIRECTION

Whether your goal is brand awareness, customer acquisition or conversion, I can help you create and implement thoughtful and targeted, omnichannel paid media strategies.

I have led and executed multi-million dollar integrated paid media campaigns. Including TV, POLV/OLV, Paid Social, Radio/Streaming Audio, partnerships, Search/Display, with a heavy ecommerce focus via shoppable media.

Communications Strategy

CONTENT STRATEGY | COMMS CALENDAR

Starting with your objectives, key initiatives, and target audience, I can help you create a calendar for your activities across channels. From there, we can dig into messaging, and ultimately understand what content is needed and how to source it.

Digital Channels

WEBSITE | EMAIL | SOCIAL MEDIA | E-COMMERCE

I can help you building out consistent, consumer-first channels with a strong focus on UX, accessibility and shoppability.

I have developed evergreen strategies and seasonal content calendars surrounding organic, paid campaigns and tentpole moments. I have audited and ran competitive analysis to optimize channels.

Project Management

CAMPAIGNS | PROMOS | AGENCIES | PARTNERSHIPS | EVENTS

Project management is where I get my kicks. I am skilled at looking at the 'whole picture' and managing the team, timeline, and tasks through to completion.

I have years of experience managing agencies and cross-functional teams to drive projects forward including on-pack and digital promotions, collaborative partnerships, events and interactive exhibits.

Production/Content Creation

GRAPHICS | GIFS | GRAPHICS | DECKS & SLIDES | DOCUMENTS

Whether you need shiny, presentable resources and documents such as calendars, brand guides and decks, or design needs like mockups, graphics or gifs. I can whip things up in Adobe Creative Suite (or PowerPoint, if that's your jam).

I have extensive experience with creative production (photography, digital & print assets, video) both through agency management and as a designer myself.

Content Creators and Loyalists

INFLUENCER | AMBASSADOR |

I can create, manage, and scale influencer and ambassador programs that fit your budget and meet your audience where they are.

I have developed influencer and ambassador programs to drive brand awareness with new audiences and develop authentic UCG and CGC content to repurpose on owned channels.

Product Launch

I can help you create and execute an integrated launch plan for your new products.

From activating on superfans and ambassadors, to showing up in-store and across digital platforms, I can help you create a plan that fits your audience and brand.